What we do

How is your relationship with money?

Money is such an important part of everyday life yet few of us are taught how to manage our finances effectively. Its not surprising then that money worries are one of the biggest causes of stress and anxiety.

Experience tells us that not everyone is great with their money but doing something about it will have multiple impacts on so many parts of your life because money has a way of influencing almost everything you do: that's why there's so much emotion attached to it.

Money gives you choices. It isn’t about buying stuff, it’s about being in control of your environment.

If you ignore your finances the results can be tragic. Arming yourself with the basic knowledge of how to run your finances can save you pain and unnecessary suffering in the future. But learning about important financial matters will not just enable you to survive, the knowledge you acquire will help you grow in confidence and make you financially stronger to help set up your life.


We all want to take time out from our busy lives to stop and think about how to run our personal finances more effectively. Imagine if you had the support of a dedicated finance professional to bounce ideas off, to explain the pros and cons of banking, property and investing - not advice but someone to point you in the right direction so good advice is easier to find. 

By working with a Finance Coach you'll learn to take full control of your money - something you will ultimately find empowering and totally rewarding. You'll learn to focus on your goals and streamline your financial commitments so that whatever money you have - begins to work for you.

Financial Strategy
Money Map
Home loans and mortgages

You deserve to live the life of your dreams, free from stress and anxiety about money. Let me show you how.

Jaeneen Cunningham
Clarity is the first step towards wealth

We’re so glad you found us - the financial strategy firm for women you knew just had to exist.


That feeling you have now? It’s relief. We can’t wait to help you feel peace of mind with your future financial decisions.

And now you’re ready to get your financial life in order.

EquiltyLend is a resource to help you take charge of your money and your life; to help build more equity for women.  

My mission is to help every woman, including myself, be a better Financial Woman.