Girls just wanna have funds
Your Money and your life

As a woman, you know the uncertainties that life can deliver. You owe it to your future self to build real wealth you can count on.

You make a good living, You have amazing relationships but you know there's something missing. You’re sick and tired of financial professionals 'mansplaining” what you need to do. And feeling unheard, judged or criticised for the financial decisions you’ve made in the past, you want someone to explain finances to you in a way that’s simple and relatable, as if you were talking to a trusted girlfriend over lunch. But you want someone with significant professional and life experience who's also ​a mother or a wife like you. 


You’re open, willing, and ready to invest the time, money and energy into changing your finances but you're looking for someone who you can relate to and that relates to and understands you.


Clarity is the first step towards wealth

When you work with me, you can be confident that you’ll receive practical, personal and professional financial information in a safe, supportive and confidential environment. We work with you to create a realistic strategy for your financial security and independence. 

We won’t give you all the answers, or to tell you to ‘do this or that’ with your money. We simply want you to make positive, conscious decisions about it. We want you to have property and investments behind you, a healthy super balance and essentially, the resources to live life on your own terms.

We can help you with financial advisors and products when you need them by introducing you to the people you're most comfortable with to help you manage your money. But mainly we’re here to make you think; to look at money as more than just something you spend, to see it as a resource that gives you choices and opportunities. 


It's not about how much you earn, it's about what you do with what you have. And it's not about your past, it's about moving forward with the lessons you've learnt and achieving more.  

You deserve to live the life of your dreams, free from stress and anxiety about money. Let me show you how.

Jaeneen Cunningham

Money gives you choices. Money isn’t about buying stuff, it’s about being in control of your environment.

Because it's your money

We’re so glad you found us - the financial strategy firm for women you knew just had to exist.


That feeling you have now? It’s relief. We can’t wait to help you feel peace of mind about your future financial decisions.

And now you’re ready to get your financial life in order.

EquityLend is a resource to help you take charge of your money and your life; to help build more equity for women.  

My mission is to help every woman, including myself, be a better Financial Woman.